For Authors

Arial’s Author Toolbox – Updated

This article was originally published on my author blog back in 2015 and a lot has changed since then. As such, here's an updated version of this post.

Purpose of This Post

Whether you're self-published or traditionally published, part of your job as an author is to market your book. Gone are the days when publishers would do that for you.

This post will give you some excellent resources to learn how to incorporate marketing into your writing routine AND help ensure your books are positioned for success.

Writing is only the beginning. Formatting, book funneling, mailing lists, advertising…all those will help your book succeed. You can't just write a book, publish and cross your fingers that readers will buy it. You MUST be actively involved in marketing your own books. Period.

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How To Build Your Mailing List Quickly

Trying to get people to join your mailing list can be a little tiresome. However, with the teamwork of other authors and three cross promotion resources, authors can build their mailing lists quickly, efficiently and get quality subscribers.

Using these methods have netted me anywhere from 200-600 new subscribers in the first month. Continuing to uses these resources will ensure a steady flow of new subscribers to help you rapidly build your list, and I get 30-150 per month doing this.

This article will answer the following questions:

  1. How do I start a mailing list?
  2. What is a Lead Magnet?
  3. What free or low-cost resources can I use to continue to grow my list?

These three topics combined will help you build your list quickly, which will help you sell more books.

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